How To Write a Casino Review Properly
The internet betting and gambling sector has seen phenomenal success over the last decade. For perspective, iGaming experts project the size of the market to reach $114.4 billion by the year 2028. And with rich new markets opening up throughout the US and Canada, we wouldn't be alarmed if that number continued even higher.
Our unbiased casino reviews are complete with up-to-date facts, genuine advice, complete objectivity, and interesting text. If that's what you require, we'd love to help. Contact us to see possibilities available. Content Lab offers content writing, SEO writing, translation, proofreading, and more.
First, though, let's explore the key steps and qualities required for an A-grade online casino review.
Casino Reviews & SEO: Why Are They So Important?
Casino reviews are one of the primary sources through which operators can create leads and gain more online presence. Unfortunately, Google is a heck of a lot tougher on the gambling industry than other businesses, so the content must be complete perfection to thrive. Casino reviews come in handy here. You must demonstrate to Google that your content is informative and beneficial to would-be customers. Otherwise, it is penalized.
SEO is crucial for gambling operators because most players find sites via Google or review websites these days. Sport betting websites and casinos rely on affiliate links to keep up with customer base, and reviews are central to the digital marketing framework of the iGaming industry.
Casinos would struggle to have an online presence outside of their own websites without this material. In the past, more overt ads and link-building strategies would have worked. Now, shifting algorithms have placed more emphasis on actually useful and "real" content. To that end, online casino reviews have never been more important.
Minimal Steps Before Writing A Casino Review
We have a very extensive checklist at Content Lab before writing casino reviews.
- The planning stage is probably the most important part of the process.
- Without short research and testing, you just can't possess an original idea of the platform you're supposed to be reviewing.
- This can so easily result in wrong or false details, resulting in low-quality SEO.
Utilize the fundamental steps below before writing a casino review to ensure the best copy:
Research
Leaping headfirst into a review of an online casino without conducting the research you need is the secret to producing mediocre content. Ideally, you would be researching various features of casinos prior to writing. Some of these include welcome bonuses, usual promotions, game collections, payment systems, licensing, mobile apps, and so on.
You must also verify the data you have gathered to be precise. Although it might be handy to copy all information from other casino reviews, that could result in false content. We always recommend checking the official page for the latest and most accurate content.
Hands-On Testing
After initial research, writers should also try their hand at in-depth testing to discover how intuitive the interface, software, and overall site or app design is. Here, you can gain some idea about how simple it will be for potential buyers to navigate the game library or determine how to receive bonuses.
This is one of the aspects where Content Lab goes above and beyond. Our casino reviews always involve hands-on tests, so we are able to offer a balanced and complete description of each operator.
Authenticating User Reviews
After you've done some research on your own on the official casino website and app, it's also a good idea to read other users' reviews. Appreciating all the little things when you are conducting research can be very hard to do, so this can help to make explicit any more subtle advantages or drawbacks which you may not have caught.
Pages such as Trustpilot and the App Store or Google Play storeplaces are good places to check to view what others believed about their experience. It can show problems with claiming winnings or indicate some of the major benefits of gambling with a specific operator.
Keyword Analysis
You must also conduct keyword research before writing online casino reviews. You should do this to have high rankings, but it should not come before ensuring you possess accurate information.
We utilize different tools like On-Page and SurferSEO to optimize every casino review to the maximum. This leads to higher rankings and traffic, which ultimately generates more contented customers.
What Makes A Great Online Casino Review
Following up on the initial steps mentioned above is the passion behind a great online casino review. The testing and research phase is the linchpin of the process, driving high-scoring content from top to bottom. Great casino reviews possess all of the following traits below. Before putting any copy in front of a client, you must consider whether you're writing checks like these:
Accurate Information
As indicated, careful research and hands-on testing should make sure that your casino review is recent and includes accurate information regarding operators and software companies.
This is arguably the most important characteristic to be concerned about, as it is not kash that you mislead readers. And not just Google. You will be going down in the annals of iGaming regulators and operators if you are constantly the source of factually incorrect copy. This is a genuine threat, so be aware.
Short & Interesting Text
Keyword duplication and dry writing can severely affect your SEO score, so your review of an online casino must also be concise. We are mindful at Content Lab of avoiding "fluff," producing compact iGaming copy that delivers the brief in the most concise and waffle-free way possible.
Google has placed a tremendous value on useful and valuable content ever since its algorithm update, so quality writing is more important than ever. A great casino review therefore engages the reader and does not rely on potentially black hat SEO methods like keyword loading or over-selling.
SEO Focus
While a casino review must read brilliantly and be careful not to overdo a focus on SEO, keywords and other enhancement techniques are still incredibly important. We’ve spoken at length about the significance of SEO throughout the digital marketing world, and it’s especially influential in the iGaming industry.
SEO concentrates on using tools to help you choose the optimal keywords, ensuring your H2s and H3s are substantial, building tables, and taking occasional screenshots to include with your copy. Make sure to take care of these fundamental areas to maximize your utilization of online casino review content.
Controlled Impartiality
Online casino reviews are classified as "Your Money Your Life" content by Google, so the iGaming industry must tread carefully while creating such pieces. Apart from delivering the correct information, this involves an added responsibility of remaining impartial. Over-selling or misselling is frowned upon and can significantly reduce your SEO ranking.
But that is not the only reason casino reviews must be reasonably objective. Tough regulators such as the Ontario Alcohol & Gaming Commission can also fine overly skewed content. This does not automatically mean you cannot mention the positives of gambling with other suppliers, but you should also make sure to mention any negatives as well.
Images
Captures of features like the online casino registration process, payment options, or game selection will go a long way to supporting your reviews. This will do a great job in helping readers understand if the particular platform is right for them and marks the importance of your copy to Google and thereby improving rankings.
Beware here because you must ensure that you do not use any watermarked images from a rival review website or casino platform. Ideally, the photos will also be in high definition. We find the best way of doing this is to use screenshots from official casino websites and software providers rather than looking on Google Images for existing photos.